~Services~

The Lifecycle 360 System

Your partner in building real, sustainable growth

You know the power of your product—you’re likely “eating your own dogfood,” as SaaS founders like to say. But something isn’t clicking for your users. The pieces aren’t lining up the way they should, and it’s holding back the results you know are possible. Here’s how I can help.

Choose the package that fits your growth goals

Once we identify the gaps, we’ll help you determine the best way to address them. Whether you need strategic guidance, collaborative support, or done-for-you solutions, we’ll focus on what delivers the highest impact for your business.

The Lifecycle 360 Review + Strategy

  • A deep dive into your metrics, messaging, and user journeys to uncover systemic issues.
  • Includes a custom roadmap with a messaging hierarchy, prioritized actions, and tailored guidance.

Investment:
$2,997

Find out more

The Lifecycle 360 Studio Collab

  • An 8-week hands-on collaboration with your in-house copywriting team.
  • We’ll strategize and craft conversion-focused emails—without the guesswork.

Investment:
$4,997 USD

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The Lifecycle 360 Growth Package

  • A fully tailored, done-for-you service to address your biggest lifecycle marketing challenges.

Investment:
Starting at $10,000

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The Lifecycle 360 Review + Strategy

Turn your lifecycle marketing into a growth engine with actionable insights and quick wins.

Did you know?

  • 27% of trial sign-ups never activate their trial.
  • Up to 60% of those who activate barely use the product.

It’s time to change that.

Your lifecycle marketing assets—emails, pricing pages, and in-app messaging—hold the key to improving engagement and driving revenue.


Hand holding pencil reviewing colorful data charts on desk with laptop.
Here’s what you’ll get with the Lifecycle Leverage Audit
Comprehensive Audit
  • Review of lifecycle emails, pricing pages, and in-app messaging alignment.
  • Pinpoint gaps in messaging, segmentation, and user experience.
Strategic Revenue Paths
  • Two tailored strategies to increase revenue based on your unique goals.
Actionable Recommendations
  • Specific updates to optimize your assets for immediate and long-term impact.
Lifecycle Ecosystem Overview
  • A visual summary highlighting key leverage points in your customer journey.
💡 Investment: $2,997 USD

(Booking for February 2025)

Let’s Collaborate

The Lifecycle 360 Studio Collab

A tailored, done-for-you service to tackle your lifecycle marketing challenges head-on.

As a growing SaaS company, you’re juggling new feature launches, churn, and scaling decisions. The last thing you need is to stress about why trial users aren’t converting or why customers aren’t sticking around.

At UpwardBlue, we look at the big picture—connecting every part of your lifecycle marketing.

Colleagues discussing data and strategy in an office meeting.
What’s included in this hands-on, outcome-driven experience:
Email Strategy
  • Pinpoint a focus area (e.g., onboarding, re-engagement, upsells).
  • Align up to 10 emails with your lifecycle goals.
Strategy-Aligned Email Blueprints
  • Tailored email blueprints designed to resonate with your audience.
  • Clear guidelines to help your team draft conversion-focused emails.
Collaborative Workshops
  • Real-time feedback to refine drafts with principles proven to boost conversions.
Ready-to-Send Emails
  • Finalized emails, copy chiefed, team polished, and aligned with your goals.

💡 Your team walks away with better emails—and a repeatable process to craft them faster and smarter.

💡 Investment: $4,995

(Booking for February 2025)

Let’s Collaborate

The Lifecycle 360 Growth Package

A tailored, done-for-you service to tackle your lifecycle marketing challenges head-on.

As a growing SaaS company, you’re juggling new feature launches, churn, and scaling decisions. The last thing you need is to stress about why trial users aren’t converting or why customers aren’t sticking around.

At UpwardBlue, we look at the big picture—connecting every part of your lifecycle marketing.

A young sapling held in hands symbolizes growth and sustainability.
Here’s how we’ll help:
Diagnose the Gaps
  • Identify the leaks holding back conversions and upgrades.
Strategize for Impact
  • Build a data-informed plan that addresses the root causes—not just the symptoms.
Execute for Growth
  • Implement ICP-aligned lifecycle emails, in-app messaging, and optimized pricing pages.

💡 This isn’t a one-size-fits-all solution. It’s a bespoke strategy to help you grow sustainably while delivering real results.

💡 Investment: $10,000

(Booking for February 2025)

Let’s Collaborate