Attention CMOs & VP Marketing of growth-stage B2B SaaS with free trials 

The Activation Revenue Cheat Sheet

The 5 Most Costly Lifecycle Email Mistakes That Kill Trial-to-Paid Conversions

74% of SaaS businesses offer free trials. Most struggle to convert more than 20% of trial users into paying customers.

Top SaaS teams use lifecycle emails as a strategic growth lever to increase trial-to-paid conversions, improve retention, and drive expansion revenue.

If your activation emails focus on education rather than conversion, you’re losing potential revenue. Without the right conversion techniques, users engage—but they don’t upgrade.

In just 5 minutes, you’ll see:

  • The biggest activation email mistakes SaaS teams make—and how to avoid them
  • Why your trial-to-paid flow might be underperforming (without you realizing it)
  • The highest-impact email changes that improve conversions & expansion revenue

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