Stop Losing Free Users. Start Growing.

We help B2B SaaS companies convert Trials into Customers

Deliver measurable results with lifecycle marketing strategies that engage your users, reduce churn, and unlock sustainable revenue—because your product deserves customers who stick around.

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Conversion Challenges

Why aren’t trials converting?

When your lifecycle marketing doesn’t hit the mark, you feel it:

  • Trial users drift away before they see how your product fits into their world, and the chance to turn them into paying customers slips through your fingers.
  • Messages miss their moment because emails or nudges show up too late—or not at all—leaving your customers stuck and your program struggling to deliver.
  • Your best customers feel stuck in workflows designed for beginners, wondering if your product can keep up with their needs.

You’re not just managing campaigns—you’re responsible for making sure the strategy works. Your team and your customers rely on you to get this right. When your messaging lands at the right time, your customers see value, stay engaged, and grow with you. That’s when everything comes together.

The good news? These aren’t product problems—they’re messaging gaps.

Woman in Blue Floral Top Sitting While Using Laptop

A Founder Who Gets It

Meet your lifecycle marketing strategist

Hey, I’m Marina! These days, I’m a Copyhackers-certified email strategist and SaaS copywriter—but a few years ago, I found myself as an accidental SaaS co-founder.

For over three years, I lived the startup grind, learning everything I could about SaaS—from Y Combinator’s StartUp School to Dan Martell’s Growth Accelerator. (And every other book and resource I could get my hands on!) We had some wins, and learned a ton, but life shifted, and we decided to close things down.

That experience? It left me with a deep respect (and a lot of empathy) for founders. I know what it’s like to race against time, hair on fire, trying to get all the pieces in place before the runway runs out.

Now, I use what I’ve learned as a founder and as a SaaS strategist to help growth-stage SaaS companies scale—so the true potential of your product gets realized. Let’s put the strategies in place to make that happen, so you’re not left scrambling to figure out your marketing when you should be focused on growth.

You’ve got a great product. Let’s make sure your customers see it too.

Find What’s Missing

Pinpoint What’s Holding Back Your Growth

Random tweaks to your lifecycle marketing won’t fix what’s not working. You need to pinpoint where the system is breaking down. That’s exactly what the Revenue Growth Diagnostic does.

Why Focused Analysis Matters

This isn’t about overhauling everything—it’s about identifying the areas that drive the biggest results: more conversions, stronger engagement, and higher retention.

Conversions

More trial users reach their ‘aha moment’ and convert into paying customers.

Engagement

Stronger engagement leads to long-term loyalty and deeper product adoption.

Retention

Strategic improvements increase retention and reduce churn.

A close-up of a hand with a pen analyzing data on colorful bar and line charts on paper.

With this focused analysis, you’ll uncover:

  • A timing tweak that could boost account activations by 30%.
  • Key day-one insights to personalize onboarding and build long-term loyalty from the start.
  • A proven strategy to help more trial users reach their “aha moment” and convert to paying customers.
  • The data matrix you need to gather smarter, revenue-driving insights at every stage.
  • A post-trial move that increases conversions and sets you apart from competitors.
  • A simple framework for testing messages and gathering voice-of-customer insights to convert trial users.
  • A strategic shift to reshape your user journey, increasing retention and reducing churn.
  • Gamification ideas that are easy to implement and designed to boost interaction and loyalty.
  • A reliable upgrade plan to guide customers seamlessly to the next level.
  • Confidence-building strategies to help trial users feel ready to upgrade.
  • A proactive churn prevention plan that addresses risks months before renewal.
  • A hidden tool in your playbook that consistently delivers results when used correctly.
Start building a lifecycle marketing system that works.
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A Smarter Way to Scale

What makes the Revenue Growth Diagnostic different?

Here’s why founders, CMOs, and VP marketers trust us to pinpoint the gaps:

Clarity, not guesswork

See exactly where your emails, in-app messages, and sales pages are falling short.

A big-picture view

We evaluate your entire Lifecycle Marketing Ecosystem—from onboarding to retention—to identify where friction or misalignment is costing you revenue.

Actionable insights

Walk away with a prioritized plan to focus on what will drive the biggest impact.

In just 45 minutes, you’ll uncover:

  • Where your lifecycle marketing is losing revenue and engagement.
  • Tailored recommendations to address these gaps and start driving measurable growth.
  • A prioritized roadmap to focus on the changes that will make the biggest impact.
No sales pitch, no pressure—just actionable insights. Walk away with clarity, whether we work together or not.
Book a free discovery call

Solutions That Scale

Your partner in building real, sustainable growth

You know the power of your product—you’re likely “eating your own dogfood,” as SaaS founders like to say. But something isn’t clicking for your users. The pieces aren’t lining up the way they should, and it’s holding back the results you know are possible. Here’s how I can help.

Start with the Revenue Growth Diagnostic (Free)

This isn’t a sales pitch. It’s a focused call to uncover where your lifecycle marketing is falling short and what opportunities you’re missing. You’ll leave with a clear plan to move forward, whether or not we decide to work together.

Choose the package that fits your growth goals

Once we identify the gaps, we’ll help you determine the best way to address them. Whether you need strategic guidance, collaborative support, or done-for-you solutions, we’ll focus on what delivers the highest impact for your business.

The Lifecycle
Leverage Audit

Includes
  • A deep dive into your metrics, messaging, and user journeys to uncover systemic issues.
  • Includes a custom roadmap with a messaging hierarchy, prioritized actions, and tailored guidance.
$2,997 USD
Book a free discovery call

The Collaborative
Email Lab

Includes
  • A 6-week hands-on collaboration with your in-house copywriting team.
  • We’ll strategize and craft conversion-focused emails—without the guesswork.
$4,997 USD
Book a free discovery call

The Lifecycle
Growth Package

Includes
  • A fully tailored, done-for-you service to address your biggest lifecycle marketing challenges.
Starting at $10,000 USD
Book a free discovery call

What next?

Kick Things Off with Your Free Diagnostic Call

In this focused session, we’ll pinpoint the key gaps in your lifecycle marketing and uncover exactly where you’re leaving revenue on the table. You’ll gain clear, actionable steps to confidently drive your next stage of growth.
Book a free discovery call