Someone just asked the question out loud—the same one that’s been sitting in the back of your mind. You pull up the dashboard. The emails are going out. The automations are firing. Open rates are fine.

But the numbers that actually matter? Trial conversions. Expansion. Retention.

They’re not where they should be.

And you already know what’s coming next: “What’s happening in lifecycle marketing?”

You’ve done everything right. The onboarding emails are built. Trial nurture sequences, upgrade prompts—it’s all in place. Your team has tested subject lines, optimized CTAs, and refined messaging.

And yet…

Users still stall in onboarding. They ignore key features. They drop off before upgrading. They churn before renewal.

It’s not about working harder or testing the 27th subject line variation. If emails aren’t built on a strategy that reflects how users actually experience your product, they won’t move the needle.

But maybe the problem isn’t what’s already there. Maybe it’s what’s missing.

Where are users getting stuck?
What’s not being said?
What’s the email they should be getting—but aren’t?

That’s the difference between sending emails and sending emails that drive revenue.

Now imagine this instead.

Your lifecycle emails don’t just “go out”—they land at the exact moment a user is ready to take action.

Your onboarding sequence doesn’t just introduce features—it guides users to their own aha moment, so they naturally activate.

Your upgrade prompts don’t feel like promotions—they hit right when users are primed to see the value of moving to the next tier.

Your retention emails don’t scramble to win users back—they make sure users never consider leaving.

Every email has a purpose. Every touchpoint moves users forward. And instead of second-guessing what’s working, you can see the revenue impact.

Some users upgrade on their own. But what about the rest?

A handful don’t need convincing. Their boss told them to sign up. A colleague swears by your product. Maybe they’ve seen your brand enough times that clicking “Upgrade” just feels inevitable.

But most? They need more. They’re circling, hesitating, opening emails but not acting. Not because they don’t see value—but because the message isn’t landing when it matters.

If emails don’t match where users actually are, those conversions aren’t just delayed. They don’t happen.

Your emails are going out—but are they meeting users at the moment they need them most?

The automations are running. Product updates, newsletters, re-engagement campaigns—it’s all going out.

But what happens when a user gets an email about a new feature—before they’ve even figured out the core product? Or an upgrade prompt when they haven’t logged in since signing up?

When messaging assumes progress that hasn’t happened, it doesn’t just get ignored—it creates friction. Instead of nudging users forward, it reminds them they’re behind. Instead of making the next step obvious, it makes them question why they signed up at all.

And when that happens? The pipeline looks full, but conversions stall. Revenue that should be closing just… doesn’t.

Your product and customers have evolved—have your emails?

Your onboarding flow was built when that feature was still part of the trial. Your upgrade emails assume users get stuck at step three—even though that friction point was fixed last quarter.

Messaging lags behind unless you’re deliberate about keeping it up to speed. And when it doesn’t? Users don’t either. They get confused. Emails feel off. Conversion slows down.

Your emails aren’t just nudges—they’re your product’s voice outside the platform. Outdated, misaligned emails don’t just miss the mark—they cost you revenue.

Breaking through the email bottleneck

If any of this sounds familiar, you’re not alone.

Many growth-stage B2B SaaS companies hit a wall with lifecycle emails—not because they lack product knowledge, but because they need a clear strategy to turn that knowledge into emails that convert.

And that’s fixable.

Hey, I’m Marina.

I co-founded a SaaS and learned firsthand what holds growth back.

Now, I work with growth-stage SaaS teams to rethink why users drop off, uncover the blind spots in their lifecycle marketing and help them close the gaps that matter.

Trusted by

• Bitly
• QRCG
• TryInteract
• Happy Charting
• Copyhackers

Introducing The Lifecycle 360 Studio

A space for structured collaboration to shape, refine, and align lifecycle messaging for revenue growth.

Your team understands the product better than anyone. But lifecycle messaging isn’t just about knowing the product—it’s about knowing when, how, and why a user makes their next move.

If an upgrade email lands before a user has experienced value, it gets ignored. If a re-engagement email hits when they’re already disengaged, it’s too late. Lifecycle 360 Studio ensures your messaging meets users exactly where they are—so it moves them forward, not just fills their inbox.

Think of it like RevOps. Without it, sales, marketing, and customer success operate in silos, creating a disconnected experience that slows revenue growth. The same happens with lifecycle emails. If onboarding, nurture, and upgrade sequences aren’t built around real user behavior, you’re leaving conversions on the table.

This is a structured, hands-on collaboration designed to remove bottlenecks and ensure every email plays its part in driving conversions.

We bring insights from what’s working across SaaS—so your lifecycle emails aren’t just based on best guesses, but on real user behavior and tested strategies. Your team brings their product expertise, brand voice, and execution power. Together, we build messaging that’s aligned, optimized, and designed to convert.

With Lifecycle 360 Studio, your lifecycle emails don’t just get written. They become a predictable, revenue-generating system.

How It Works

Step 1: Schedule Your Strategy Alignment Call

We’ll look at where your biggest revenue gap is hiding, talk through what’s working (and what’s not), and make sure the scope and timeline fit. If it’s a good match, you’re in.

Step 2: Secure Your Spot

Lock it in—complete the intake form, sign the agreement, and submit payment. From here, we take the lead.

Step 3: Confirm Meeting & Workshop Dates

We’ll set up key sessions, get your team’s availability, and make sure everything is lined up so there’s no guesswork on what’s happening when.

Step 4: Strategy in Motion

We get to work mapping out the right emails, the right sequences, and the messaging framework your team will use. Everything is laid out so your team isn’t starting from scratch or second-guessing what to say.

Step 5: Lifecycle 360 Studio Collaboration

Through a mix of copy reviews, hands-on workshops, and strategic revisions, we shape and refine the emails together. Your team walks away with a revenue-aligned messaging strategy and structured guidance to execute with confidence. Plus, you’ll get two weeks of follow-up support to make sure everything runs smoothly.

Post-Engagement Support (Weeks 9 & 10)

Even the best strategy can fall flat if implementation doesn’t go smoothly. That’s why we don’t just hand over the final emails and walk away—we support your team through the rollout.

• QA checklist – verify emails are set up, triggered, and tracked correctly.
• 30-minute check-in call or Loom review – ensure implementation and resolve issues.
• Slack/email support – available for two weeks post-delivery.

Golden Guarantee

Your team will leave the Lifecycle 360 Studio experience as stronger writers, sharpening two areas that will have the biggest impact on how your emails guide readers toward action.

How does this impact revenue?

And answers to other questions growth-stage B2B SaaS marketers ask before investing in the Lifecycle 360 Studio experience.

Q. How does this impact revenue?

If your lifecycle emails aren’t aligned with user behavior, you’re leaving conversions on the table. Even a small lift in trial-to-paid conversions, upgrades, or re-engagement could easily make this engagement pay for itself—many times over.

Q. How much time does my team need to commit?

We know your team is busy. That’s why we handle the strategy, structure the collaboration, and keep things focused. Workshops are scheduled in advance, and your team gets clear Blueprints—so they can focus on execution, not figuring out what to write.

Q. Can’t my in-house team do this?

Your team knows the product. But lifecycle messaging isn’t just about writing—it’s about timing, sequencing, and alignment with user behavior. We bring insights from what’s working across SaaS and frameworks that make execution easy—so your team isn’t guessing what to send next.

Q. What exactly do we get at the end of this?

You’ll walk away with a Lifecycle 360 Email Blueprint—a clear messaging framework, mapped sequences, and polished copy ready to launch. Plus, two weeks of support to ensure smooth implementation.

Q. Can’t we just buy a template package?

You could—but templates aren’t built for your users, your product, or your revenue goals. Most are one-size-fits-all, meaning they don’t consider where your users get stuck or what drives them to upgrade.

Is This Right for You?

This is a great fit if you…

This isn’t for you if you…

You know what’s missing. Now let’s fix it—together.

You don’t need to figure this out alone—or stretch your budget to make it happen.

With strategic Email Blueprints, expert guidance, and a collaborative process, you’ll finally get those critical lifecycle emails off your backlog and into action. No guesswork, no wasted effort—just messaging designed to convert at every stage.

Book your Lifecycle 360 Strategy Alignment Call now.