For Founders & CMOs of Growth-Stage B2B SaaS Companies
You know where users drop off
Let’s rethink why—and what to do next
Identify where users fall through the cracks and create a measurable path to revenue.
More sign-ups, more traffic, but no more revenue?
Your pipeline looks strong. MRR isn’t moving. What’s breaking down?
Sign-ups are steady, but activation lags. Users disengage before they experience enough value to justify upgrading or continuing their journey.
The sales team is frustrated. Leadership wants answers. And marketing is caught in the middle—expected to “drive growth” while trying to figure out which levers actually turn trial users into paying customers. So you test:
If conversions aren’t moving, it’s not a tactic issue—it’s a strategy issue.You don’t need more ideas. You need a clear path to conversions.
Is This You?
If you’re a growth-stage B2B SaaS company in one of these spaces, you’re in the right place:
Let’s get more specific:
But…
Before we talk strategy, first get clear on what’s likely blocking conversions—so we can skip the guesswork and focus on fixing it.
The Revenue Leak Diagnostic
Workshop
The Revenue Leak Diagnostic uses the G.A.P. Model to uncover where users drop off and what’s reinforcing those gaps—so you can take action with clarity.
In this 30-minute workshop, you’ll:
(Includes the Lifecycle 360 Strategy Worksheet when you register.)
Meet your lifecycle marketing strategist
Hey, I’m Marina!
I co-founded a SaaS and learned firsthand what holds growth back.
Now, I work with growth-stage SaaS teams to rethink why users drop off, uncover the blind spots in their lifecycle marketing, and help them close the gaps that matter.
Where’s your biggest gap?
|
Current Conversion Rate |
Goal |
GAP | |
|---|---|---|---|
|
Signup → Active User (within 72 hours) |
2.0% |
4.0% |
2.0% |
|
Active User → Paying Customer (within 14 days of trial end) |
15.0% |
25.0% |
10.0% |
|
Paying Customer → Retained Customer (3 months) |
96.0% |
97.0% |
1.0% |
Your numbers confirm it. Users are stalling and revenue isn’t growing like it should.
Maybe users move through onboarding but never hit the point where upgrading makes sense. Maybe they engage, but not in a way that leads to revenue. Without a clear understanding of why, every adjustment feels like guesswork.
The G.A.P. Model helps you see exactly where users get stuck and why—so you can stop making incremental tweaks and start making decisions that move the business forward.
Watch the 30-minute Revenue Leak Diagnostic workshop, to pinpoint the gaps holding conversions back and leave with a clear next step to fix them.
Where do users stall?
Users don’t just drop off. They hit friction points that break momentum.
In this 30-minute workshop, we’ll break down what’s reinforcing your biggest conversion gap—so you stop optimizing symptoms and start addressing the root cause.
The Revenue Leak Diagnostic
Workshop
The Revenue Leak Diagnostic uses the G.A.P. Model to uncover where users drop off and what’s reinforcing those gaps—so you can take action with clarity.
In this 30-minute workshop, you’ll:
(Includes the Lifecycle 360 Strategy Worksheet when you register.)